A world awareness day for acute myeloid leukaemia (AML) is taking place on Friday 21 April. Its aim is to call for improved education and support for patients and their families.
The event emerged from last December's conference of the American Society of Hematology.
Participants are encouraged to wear red and black and to share photographs through social networks.
Campaigners said the hope of progress in treating the disease had 'never been higher.'
They will launch an initiative called 'know AML' during the day, aiming to raise awareness and improve education about the disease.
Haematologist Professor Gert Ossenkoppele, of the VU University Medical Centre, Amsterdam, the Netherlands, said: 'We are at a point where hope for progress in the treatment of this disease has never been higher.
'Together we have formed the know AML initiative to raise awareness of the resources for, and advances within, this critical disease. We hope that supporters from around the world will join us in this endeavour.'
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