NHS Blood and Transplant have teamed up with the MOBO Awards to encourage new registrations of much-needed ethnic minority donors. The newly-formed B Positive choir is due to perform at the MOBO awards later this month.
It comprises patients with sickle cell disease, their friends and families and takes its name from the blood type relatively common among black people.
NHS Blood and Transplant says it needs 40,000 new donors from the black communities.
MOBO founder Kanya King said: “MOBO has always had a social and cultural responsibility to drive positive change, so we are proud to team up with NHS Blood and Transplant again to launch this vital campaign.
"'B Positive' has been created to raise awareness and encourage blood donation through the power of music and motivate a new generation to take action and get involved.
“We need more new donors from younger audiences and black communities to help ensure that patients can get the best possible treatment.”
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