31 January 2018

A campaign is under way to encourage young people to take up a new kind of dating – with the blood donation service.

Young celebrities and stars of the rising generation have helped make a series of videos highlighting their willingness to give blood.

Yesterday Cassandra Loko, a social media “influencer”, and Kelechi, a pole dance instructor and “twerk innovator”, released their video of their visit to a donor centre.

The campaign was launched last week by DJs and identical twins, Lisa and Alana Macfarlane, known as The Mac Twins.

Only 23.7% of blood donations come from those under the age of 30.

Nadine Eaton, from NHS Blood and Transplant, said: “We are asking young people to make blood donation part of their regular routine, something that they have reoccurring in their diaries. Save a life by going about yours. Make a regular Date2Donate in 2018.

 “Less than a quarter of those who gave blood last year were younger than 30 years old, so we particularly hope these videos appeal to this age group. 

“Giving blood only takes about an hour but can save three lives.”

Source: NHS Blood and Transplant


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